Top Ten Ways to Restart Your NPD Engine

10. Declare product innovation "in".
9.  (Tell everybody.)
8.  Recharge every battery.
7.  Buckle up your customers.
6.  Offer competitors your ejection seat.
5.  Clean out sludge projects.
4.  Refuel your tank with fresh, whole-brain ideas.
3.  Get a roadmap, a good one.
2.  Put the pedal to the metal.
1.  Start January 2.

2002 was the Year of the Cocoon.  Preserving Cash was an effective business strategy.  You hung onto your NPD resources. Congratulations -- you survived.  

The race is back on for 2003.  How will you restart that engine and get back in the new product development race?