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Voice of the Customer,
VOC
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A business practice that seeks out what
the customer has to say, and acts upon it. |
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Customer Needs Analysis
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A technique that prioritorizes what customers need in
a product in a format that allows multiple inputs to be consolidated into
a single next generation target. The technique should involve face-to-face
discussions with customers.
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Key Purchase Criteria
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A technique which captures the principal considerations
that customers use in selecting products and evaluates your offering among
competitive products. The technique should involve face-to-face discussions
with customers. These discussions can be directed into a Customer Needs
Analysis follow-on.
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Quality Function Deployment (QFD)
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A tool for analyzing the relationship between what is
needed and how can be obtained, what trade-offs are involved and how they
can be prioritized. The classic form is the "House of Quality" diagram.
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House of Quality
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A diagramming technique that records needs as the rows
and the controllable variables as the columns and indicates the impacts
in the matrix. The interactions between variables are diagrammed in a triangle
across the top, giving the appearance of a house. This technique was popularized
by John Houser and others.
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Disagree with our definition? Send us yours!
This is how the language is built.
TheInnovators@Inngenuity.com
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